The fading value of integrity among the young generation

Life at Deloitte Press releases More than 25 million Gen Y consumers in Europe plan to forego vehicle ownership in the next five years Press release Deloitte report shows mobility choices that reduce costs and deliver convenience appeal more to the largest consumer segment since the baby boomers.

The fading value of integrity among the young generation

Read Now My dear countrymen, Namaskar. This journey has reached its 50th episode today. Thus, this Golden Jubilee Episode is indeed gilt-edged in every sense of the term. Your letters and phone calls this time pertain mostly to these 50 episodes. They are of the view that broadly speaking, their Prime Minister being associated with the latest in technology, Social Media and Mobile Apps; WHY did he choose radio as a medium to connect with his countrymen?

Your curiosity is but natural; in this age when Radio was fading into oblivion, why did Modi opt for the airwaves? Let me quote an incident. The year was I was then a party worker with the Bharatiya Janata Party organization in Himachal.

It was the month of May; and I was travelling to a certain place. Evenings tend to get cold in the hilly terrain of Himachal Pradesh, and I stopped by at a wayside tea stall and placed an order for tea. He was not even adequately clad; it was a standalone kiosk on the edge of the road.

Is it in celebration of an occasion like a wedding? Indeed, that exactly was the topic of discussion on the radio. It was then that he elaborated on how on the day of the nuclear test, the then Prime Minister Atal Bihari Vajpayee had announced to the Media and how he broke into a dance on listening to it on the radio.

Hence when I became the Prime Minister, it was natural for me to turn towards a strong, effective medium. Weaving a common thread comprising them all into a fabric of informal conversation, we have been able to travel together, over this rather long distance of 50 episodes.

I came across some feedback that is very interesting. This is an exemplary glimpse of the feeling of positivity, innate to our countrymen. It is a change where people are increasingly willing to contribute for the sake of service to society. Thank you very much for your phone call. Your apprehension is not misplaced.

The fact is, if a leader gets hold of a microphone with assured listeners to the tune of millions, what else does he need? They did a lexical analysis of all the episodes to calculate the frequency of occurrence of particular words; whether there were some words that were oft-repeated!

One of their findings was that, this programme has remained apolitical. The greatest bulwark in ensuring adherence to my resolve; in fact my highest inspiration, have been YOU.

These minute stories encompassing a crore countrymen will always stay alive.

The fading value of integrity among the young generation

At times, when I look back, I am taken aback. I would like to share a couple of personal experiences with you … who knows how soon these will reach our families; who knows when social media will circulate them to usher in a revolution!. Every section of the society including celebrities joined in to ignite a process of transformation in a new modern language of change that the present generation understands and follows.

At times Mann Ki Baat is also sneered at but crore countrymen ever occupy a special pleace in my heart. Their hearts and my heart beat to the same rhythm. Mann Ki Baat is not about the Government it is about the society.

Mann Ki Baat addresses an aspirational India, an ambitious India. Politics or Political Power are not intrinsic to the Indian ethos; on the contrary social values and society are. In fact, Politics is one of the numerous other aspects of social life.Educated, Ethnically Diverse, Individualistic.

Compared to the generations that came before us, Generation X is a highly-educated generation of Americans. young age, and had enough self-discipline to hold to these values.

lightly as the younger generation is the future of our nation. Even the simplest of morals like, respect, care and consideration are slowly fading away over the years.

A simple display of respect like offering the elderly a seat on the bus is being replaced by scenarios. The Indian island where a young American was killed last week has been cut off from the world for thousands of years, with islanders enforcing their.

“The results of this latest study show that the love affair Europeans have long had with their cars may be fading with this young, tech-savvy generation that can connect with friends and family wherever and whenever they want,” says Joe Vitale, Deloitte Global Automotive Sector Leader.

Among European Gen Y consumers who do not currently. Deloitte report shows mobility choices that reduce costs and deliver convenience appeal more to the largest consumer segment since the baby boomers.

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